WHY WELLNESS DESIGN?
Wellness is a global MEGA TREND. A 3.4 trillion dollar industry that will continue to drive the global economy for the next 30 years or more. Wellness has become MAINSTREAM and it is greatly inﬂuencing consumers’ buying and decision making process. The Wellness market spans across generations and consumer demographics. It is anyone and everyone who wants to be healthy, happy, look good, stay engaged, productive and active.
THE ÜBERWELL™ CONSUMER
The Überwell™ consumer actively invests in their health and well-being. Health conscious, but also tech savvy, socially connected, and skeptical, this dynamic and inﬂuential group of consumer is the driving force behind the upsurge of wellness-driven design, innovation, technology, products and consumer experiences.
“Understanding the complex mindset and evolving expectations of the ÜBERWELL™ consumer gives any business a substantial advantage over the competition. But staying ahead of the curve is even more relevant within the hospitality, commercial, and residential development arena where consumers’ concern over their well-being — when traveling, at work, and at home — is at an all time high”.
Adria W Lake
owner & managing director of AWLAKE